“The Apple World, the Android/Samsung World, and the Windows World”

Re/code posted an interview with Best Buy CEO Hubert Joly in which he talked about tablets, computers, and the current tech market. The interview itself is an interesting read, especially to see inside the mind of a CEO whose company has been affected by the global technological shift that we have seen across phones, tablets, and computers over the past few years.

One item that caught my eye was his response to a question about ‘stores within a store’. For a while now, Best Buy has had dedicated areas in their stores for Apple, Samsung, and Windows devices. When asked about those areas, he responded:

What we’ve done is, we’ve made Best Buy the place where customers can discover, understand, these different ecosystems. There’s these giant ecosystems: The Apple world, the Android/Samsung world, the Windows world. And so, for the customers, it’s a very unique opportunity to see it in one place, and in the space of half an hour, to be able to talk to our various specialists, and touch, feel, experience these products.

When it comes to Apple and Microsoft, each has created a very unique and identifiable ecosystem. Interestingly, in his comment, he included Samsung right along with his mention of Android. If you walk into a Best Buy store today, what Android device manufacturer is clearly visible? I’ve only ever seen Samsung with some attention.

I also thought it was an interesting response given how Samsung has come ahead, at least in mindshare, of other Android manufacturers with their devices, including their line of Galaxy devices. For some, when they hear Android, that’s the first thing to come to their minds.

When it comes to operating systems, it very clearly is Apple’s iOS versus Google’s Android. But with the iPhone competing against Samsung’s various Galaxy S phones, it’s easy to see why even Best Buy’s CEO would remark Android’s world as belonging to Samsung.