For months, rumors have circulated that Apple is doing another iPhone SE. But what is Apple’s goal with it? What can we reasonably expect, and why?
Is It Size?
Some think the SE 2 (or whatever it will be called; more on that later) is Apple’s chance to release another smaller phone into the line up. While it does give them the opportunity, that doesn’t seem like the role the SE 2 is to play. The reason for that is because that wasn’t the primary goal of the first SE.
Let’s look back at the original iPhone SE. It launched in the spring of 2016, roughly six months after the release of the iPhone 6S. When the iPhone 6S launched, the iPhone 5S, a then 2 year old phone, was the most affordable option, coming in around $449. The SE ended up replacing it, coming in at $399.
The SE retained the beloved 4-inch screen size that many loved. And while size made it an attractive purchase, there was another benefit. They were able to pack in the same features and specs of the iPhone 6S into the smaller design. But wait: didn’t it cost less than the iPhone 5s? How could they do that?
Being based on the older design, it makes sense that, after having manufactured the 5-series for a couple of years, the cost of building the SE, as well as R&D, had been recouped more than a new flagship. The tooling required to build most of the SE were thus already working as a well oiled machine. Savings were easily found there, which could result in a lower price.
The rumored iPhone SE 2 will be no different. It’s likely to look like an existing design (iPhone 8, I’d say), but with improved internals. Yes, that means a newer set of internal components had to be designed to fit into that enclosure. But the cost of producing that enclosure no doubt will allow for a low price.
The one “downside” to people owning such a phone: It won’t look as flash as the iPhone 11 Pro (or whatever phones are debuted later this year). But for the audience Apple is likely targeting with this phone, I don’t think they care so much about flashy. It’s about getting the most bang for your buck.
I know I would love to see another $399 iPhone with the latest specs, and I know many others would, too. Let’s see what happens after one is announced.